3404 St Johns Ave, Jacksonville, FL 32205

Your neighbor just sold their house for $2,683,000!

Here's the story

At The Historic Collective at Compass, we believe that every home sale begins with a clear understanding of the seller’s priorities. In this case, timing was everything. The homeowner had already purchased his next property and needed to move quickly to avoid the burden of carrying two mortgages. Just as important, he wanted to minimize disruption and avoid showings while still living in the home. Our role was to create a strategy that honored both goals while properly showcasing a home of true architectural significance.

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The Home

Set along one of Avondale’s most admired stretches of St. Johns Avenue, this remarkable estate represents luxury living within a deeply historic context. Featured in Jacksonville’s Architectural Heritage, the residence is a recognized landmark and a celebrated example of Mediterranean Revival design. Designed by architect Jefferson D. Powell following his return from Venice, the home draws direct inspiration from the palaces of Italy’s Grand Canal and was originally built for Max Knauer, a prominent Jacksonville hardware dealer.

The Venetian influence is immediately apparent. A projecting two-story entrance pavilion introduces the home with a dramatic ogee arch and a star wheel motif inspired by the Palazzo Contarini Fasan. Arched windows in varied forms, columns, stylized leaded glass, and intricate brick and cast stone detailing create a layered and intentional façade. Crenelated parapets and distinctive chimneys with arched openings add further character, all crowned by a mission tile roof that completes the Mediterranean profile. The result is a home with presence, artistry, and a sense of arrival that feels both grand and deeply rooted in place.

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Initial Consultation

From the outset, we aligned on a streamlined plan built around speed, discretion, and market impact. By coordinating closely with the seller’s timeline, we were able to prepare the home for market immediately following his move. Within just three days, the property was staged and ready to list. This rapid turnaround required precise coordination between our team, staging partners, and vendors, ensuring the home was presented at its absolute best from day one.

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Preparation & Strategy

Before bringing the home to market, we conducted a seller’s inspection an important proactive step in our process for selling historic homes. This allows us to identify any items that could impact a buyer’s perception or present challenges with financing requirements. By addressing these details upfront, we’re able to eliminate surprises during the transaction, better guide our clients, and ultimately create a smoother, more successful path to closing.

To build anticipation, we launched the property as a Coming Soon listing, generating early interest and awareness before it officially hit the market. At the same time, we produced a cinematic-style video designed to capture attention and reflect the home’s architectural significance. This combination of pre-market exposure and high-quality visual storytelling ensured the listing made a strong and immediate impression.

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Market Debut

Once live, the home entered the market fully prepared and strategically positioned. Our approach focused on maximizing early momentum, leveraging the interest built during the Coming Soon period and translating it into meaningful buyer activity. Every detail, from staging to media to timing, was intentionally designed to support the seller’s primary goal: a swift and efficient sale while honoring the importance of the property itself.

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Successful Close

Through thoughtful planning, strategic timing, and seamless execution, we guided the seller through a smooth and efficient transaction and we closed in less than 30 days. By aligning our approach with his priorities and eliminating common friction points before they arose, we delivered a streamlined selling experience from start to finish.

At The Historic Collective, we believe that homes of this caliber deserve both expertise and intention. Our process is designed to adapt to each client’s goals while ensuring properties of historic significance are presented, protected, and positioned to achieve exceptional results.

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“There is no other team that understands the care it takes to love, live and curate these pieces of history! Joi, Heather, Mark and Mason love what they do, and it shows! Joi is always there to listen to all our needs, answer an abundance of questions and just make our transaction flawless. She made the entire process exciting and not stressful at all. You will not regret choosing Joi Perkins and The Historic Collective as your real estate agent!” - Mike and Lynn I.

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Joi Perkins

904.822.1306

[email protected]

Broker-Associate 
The Historic Collective at Compass

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